Are you a fan of APPLE? Do you hate APPLE? Did you admire Steve Jobs? Did you hate Steve Jobs? No matter your answers, you *really* should read this book. There have been things about APPLE I always disliked. This book made me turn many of these things into things I no longer dislike, but also into things I now understand and yes, even admire. There was many many things I learned in here that I had no clue about. There is no way I think you can read this book and not just totally be in awe of Jobs. Yes, he was a total asshole. It’s also clear that he never made apologizes for this. He has some very obvious personal issues. Professional issues as well. What I never understood is what drove him. After reading this, I feel very sure that money was never a driving force in his life. Instead it was always his passions. His passions for PIXAR. His passion for APPLE. His passion to always be the best.
Read this book. I am not sure that I’ve ever read a book that showed a man with such passions. No, this book is not always a nice pretty picture of Jobs. In fact, at times you will think he is complete shit. You will hate him for how he treats his employees. You will marvel at how he justifies his backhanded business ethics. You will stare open-mouthed at his tantrums….but through it all, you can’t help but to marvel at the man. At all he accomplished. At how he never gave up, no matter who told him it couldn’t be done. You will marvel at how he pushes others into greatness. You will wish you could have experienced his “reality distortion field”. I also learned so much about APPLE…..I learned and now understand their “closed system” I used to really hate this about APPLE…now I am excited about it….You will understand why they really DID change the world that you and I now know. How many things that Jobs pushed that you don’t even realize…but things you would be hard pressed to do without.
I wish I had read this book years ago. I wish I had been an APPLE fanatic years ago. I wish I had bothered to learn more about Jobs before his passing. I wish everyone knew just what he did for APPLE. The story about APPLE that I really never knew when he came back to its helm.
Again, no matter what your feelings about the man or the company, this is a book worth reading. If you walk away not learning anything new….well, I would surprised. If you walk away without being a little bit awestruck with the man…well, I would be surprised.
Brilliant man…..there is no question….there will never be another like him….
and just one more thing…..
you shall be missed……you left your mark on us all, Steve…..job well done…..RIP…..